Social Media Marketing
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Social Media has become a vital component of any digital marketing campaign because of its worldwide popularity and use. According to some estimates, more than 60% adults on the internet are using social media in one form or the other. In the UK alone, the number of Facebook, Twitter and LinkedIn users comfortably exceeds 50 million, granted there is a lot overlap in this platforms, but still, these numbers are huge. This is excluding YouTube, a giant, and sites like Instagram and Snapchat which are getting popular by the day. In the context of all the social media frenzy, it would be remiss of business owners to not see social media platforms as a business and brand outreach opportunity.
Social Media Marketing includes creating a strong profile and presence on the biggest social media platforms relevant to the demographics you are targeting for your products and services. The management and monitoring of your interactions as a brand with the customers should be according to a definite social media strategy based on your business ideals. At Aidem Media, we have social media experts who will make a social media marketing strategy that puts you ahead of your competitors using attractive, useful content and by targeting clear, achievable objectives.
Social Media Advertising campaigns are different from search engines’ pay per click advertising campaigns. You can directly advertise to your target demographics based on their information as well as their interests and habits. Therefore, if you have your buyer personas made and know what your customers’ interests are, then developing your social media advertising campaigns becomes simpler. You can then target people who are not yet your customers but have the same habits and interests.
The benefits of social media marketing are in abundance. It creates a direct line of interaction with your most passionate customers; those who take their time to engage with you on social media. You get valuable & instant feedback on your posts and products. Social media generates traffic streams to your website which are helpful from an SEO perspective as well as for conversion, revenue and lead generation. Most importantly, it gives you an opportunity to tell the story of your brand and establish yourself as a community leader by carefully cultivated outreach campaigns.
For any social media marketing services in Manchester, contact Aide Media today.
For all the social media management requirements, Aidem Media is a social media agency Manchester business should call immediately for consistent and long term growth. Contact us today by calling 0161 319 3663.