Facebook Marketing & Advertising
Influence your target market & increase brand exposure!
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Facebook is the biggest Social Media Platform in the world with more users than the next three biggest social media platforms combined. With such exposure and global use, it is no wonder that businesses all over the world are striving to market their brand on Facebook in order to reach more and more potential customers.
The great thing about Facebook is that people from all demographics are avid users of the website who visit the site regularly, every day. If you, as a business owner, are able to reach your target market in an effective manner, it would not only bring more traffic and conversions to your website, it will provide you more exposure, build your brand and establish you as a leader in the industry, provided you maintain a respectable and mutually beneficial relationship with the users.
At Aidem Media, we help you develop a comprehensive Facebook marketing and advertising strategy in order to take your business to new heights. Not only that, we also monitor and refine your Facebook marketing efforts and advertising campaigns until the set targets are achieved.
Facebook Advertisements are different from search engine adverts in a sense that they target people based more on the demographic, their behaviour and their interests compared to focusing on what search terms people use. That way, you can create multiple buyer personas for your target customers and then focus your ad campaigns on people who resemble your buyer personas the most.
For example, if one part of your target market are teenagers who are into sports, you can take a specific ad in your campaign and target it so that it shows up in the news feeds of teenagers living in a certain area who have shown a considerable amount of interest in sports during the last year. There is more of a chance that these people will click on your ad compared to if you send your ad out to everybody in hopes that someone might find it useful.
Aidem Media handles every aspect of your Facebook marketing expertly. Whether it is your advertising campaign, daily and weekly posts to keep the audiences engaged, or the effective monitoring and recording of customers’ feedback, we have social media experts who can ensure that you can get the returns you are expecting on social media and especially, the Facebook front.