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The Power of Branding and Why You Need a Brand

It seems that most businesses are obsessed with corporate branding and its effect on consumers. However, “branding” is not just meaningless business-speak. Many businesses rely on branding and survive or fail based on the perception of their brand and image. Is it important to you or your business? Could it be more important? Could it […]

Five Benefits of Instagram as a Marketing Tool

Social media has revolutionised how we interact with the web as individuals – bringing together old friends and acquaintances and allowing contact between families thousands of miles apart. Although businesses were (in some ways) slow to take up the new technology in the early part of this decade, most now understand how important it is. […]

Why Your Facebook Ad Campaign Isn’t Working

In this edition of Aidem Media’s blog series, our digital marketing experts share the biggest mistakes they see people making while running paid traffic and provide solutions for not falling into the same traps. If you’re running ad campaigns on Facebook and want to see improved results, and more return on your Facebook advertising — […]

What is SEO? A Foolproof Guide

Search Engine Optimisation (SEO) is the process which attempts to improve search engine rankings. When you search something on Google, it will display links to websites it considers to be relevant and authoritative (measured by analysing the number and quality of links from other websites). For those of us who feel like it’s getting a […]