Ideas & Insights
Our blog is where we share our ideas and insights into the digital world.
Five Steps to have a Successful Facebook Campaign Facebook, and other social media sites like it, began as a way to connect people. Old friends and old flames reconnected and it allowed people to make new friends across the world. That was then. Today, it still fulfils that function, but it is now vital for […]
There is so much web content out there. The more businesses that add their information to the web, the more complex searching for relevant content becomes. Some have wrongly proclaimed the death of SEO due to annual algorithm changes. On the contrary, having the right SEO strategy is more important than ever before. Businesses need […]
It is surprising how many businesses still do not have a social media presence. No business is too big or too small to have a page; those that ignore this important aspect of their marketing are potentially limiting themselves. Millennials in particular now come to expect a solid web presence from the businesses with which […]
“Good artists copy; great artists steal” – timeless words spoken by artistic great Picasso. As Steve Jobs puts perfectly: He wasn’t speaking about stealing intellectual property or infringing on patents; rather, he was referring to blending ideas from various disciplines such as the arts, science, and music and combining them in innovative ways to achieve […]
In this edition of Aidem Media’s blog series, our digital marketing experts share the biggest mistakes they see people making while running paid traffic and provide solutions for not falling into the same traps. If you’re running ad campaigns on Facebook and want to see improved results, and more return on your Facebook advertising — […]
Search Engine Optimisation (SEO) is the process which attempts to improve search engine rankings. When you search something on Google, it will display links to websites it considers to be relevant and authoritative (measured by analysing the number and quality of links from other websites). For those of us who feel like it’s getting a […]