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What’s New in Social Media Right Now?

Social media is one of the most power mediums today for both social and business users. All major players – Facebook, Instagram, LinkedIn, SnapChat, YouTube and Twitter regularly add new features. Updates, tweaks and overhauls are essential to remain relevant, drive the platforms forward and cater to changing demands of the users. Here is what […]

7 Best New Social Media Tools to Try in 2017

Welcome to 2017, another year has passed. The approach of any January 1st makes everybody excited for one thing or another. Here at Aidem Media, we’re particularly excited for the fantastic social media tool and developments due this year. 2016 was an exciting time for technology, the year that VR and Pokemon Go made all […]

The Five Best Marketing Campaigns of 2016

No matter what business you are in, you need an effective marketing campaign. Without great outreach, your product or service will never attain its maximum potential. How you market depends largely on your core audience, but other factors come into play too. You need something catchy and memorable, but also one that speaks to people […]

The Power of Branding and Why You Need a Brand

It seems that most businesses are obsessed with corporate branding and its effect on consumers. However, “branding” is not just meaningless business-speak. Many businesses rely on branding and survive or fail based on the perception of their brand and image. Is it important to you or your business? Could it be more important? Could it […]

Five Benefits of Instagram as a Marketing Tool

Social media has revolutionised how we interact with the web as individuals – bringing together old friends and acquaintances and allowing contact between families thousands of miles apart. Although businesses were (in some ways) slow to take up the new technology in the early part of this decade, most now understand how important it is. […]