Aidem Media

Improving your Business through Website Design and Search Engine Optimisation

Improving your Business through Website Design and Search Engine Optimisation


Did you know that most businesses lose custom through their website due to poor design? Did you know that without the right structure, customers won’t even find you? Many businesses talk about “customer focus” but fail to apply the philosophy in the right areas. You can help your growing business a great deal through a well-designed website that uses the right content structure. Putting the customer at the centre (whether your trade B2B or B2C), will improve almost every aspect of your business’ performance.


The Importance of Great Website Design

We all spend a large amount of time on the internet, online shopping, surfing for information and killing time on social media. With so much competition for attention, users require websites that do exactly what they demand. Failing to do so is potentially lost custom based purely on poor design.

Customers who find your website easy to navigate (through simple layouts such as menus and familiar pages) are likely to stay longer. The popular saying is that we should never judge a book by its cover, but we all do it. A website with great visuals will retain attention and visitors with attractive design than a site that does not. This all adds up to something called user experience (UX). Essentially, it’s the focus on customer satisfaction when using your site.

Most users access the web through mobile devices every day. Mobile accessibility is no longer a luxury, it’s a basic requirement. Therefore, you need a responsive design to help you grab and retain all types of web user.

The attention span of the average web user is short. If they can’t find what they are looking for, if your website is ugly or performs poorly, they are likely to look elsewhere. That means lost trade for your and the customer going to one of your competitors to find what they need. Whether you “trade” in web hits, clicks or sell products, it all means lost business.


The Importance of SEO

Search Engine Optimization or SEO is the design of a website’s content to improve traffic to its pages. The point of a good SEO strategy is not just to drive quantity of traffic, but quality too. You want potential customers to visit in the hope that they will become actual customers. Your website’s quality, In turn, drives further traffic based on the value of previous customers. A good strategy will influence site ranking on the web’s top search engines and sustain itself long-term.

Search engines such as Google operate search websites and rank on four basic functions:

  • Crawling to add new content, remove old content and examine quality. They list all of the words on a web page
  • Building an index is the process of listing the content on your website
  • Once this database is compiled, they calculate relevancy to the potential search terms that users may enter
  • Finally, they serve results to the end user (people entering terms into search engines) by relevancy based on all of this collated data and analysis

SEO is vital to web visibility if you want to grow your business. SEO improves not just the quantity but the quality of web traffic. The more traffic you get, the more brand awareness your customers are likely to have.

Categories: SEO.

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