Aidem Media

The Five Best Marketing Campaigns of 2016

No matter what business you are in, you need an effective marketing campaign. Without great outreach, your product or service will never attain its maximum potential. How you market depends largely on your core audience, but other factors come into play too. You need something catchy and memorable, but also one that speaks to people […]

The Power of Branding and Why You Need a Brand

It seems that most businesses are obsessed with corporate branding and its effect on consumers. However, “branding” is not just meaningless business-speak. Many businesses rely on branding and survive or fail based on the perception of their brand and image. Is it important to you or your business? Could it be more important? Could it […]