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How Instagram Stories Beat Snapchat

Some in the tech industry suspected it would happen even with Snapchat’s incredible growth last year, but few realised just how much of an impact Instagram Stories would make. Snapchat had been the king of the imaging social media for several years and was still undergoing a massive expansion. However, something halted Snapchat in its […]

The Growing Predominance of Web Video Advertising

In December 2016, internet marketing analysts predicted unprecedented growth of video advertising on the web for 2017. They were not wrong. It has always been a powerful medium with web video producers citing impressive statistics. Despite being around 3% of web content, video accounts for over 97% of viewed material. That is impressive, demonstrating how […]

What’s New in Social Media Right Now?

Social media is one of the most power mediums today for both social and business users. All major players – Facebook, Instagram, LinkedIn, SnapChat, YouTube and Twitter regularly add new features. Updates, tweaks and overhauls are essential to remain relevant, drive the platforms forward and cater to changing demands of the users. Here is what […]